We cannot measure, what it is we do not know to value.
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
It's not business to consumer, it's not business to business, it's people to people
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Social media is not owned by marketing.
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.