Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

While creating a social brand is a necessary endeavor, building a social business is an investment...

Experiences shape experiences.

Brands are no longer created; they are co-created.

The next 10 years are either going to happen to us, or because of us.

Perspective is a gift nowadays.

Attention is a precious commodity.