Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

To succeed in the business of the future we have to become the very people we are trying to reach

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

The new social landscape is rich with emotion.

Please repeat: influence is not popularity.

Twitter is a human seismograph