It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

Please repeat: influence is not popularity.

Social media is not owned by marketing.

Social media is about sociology and psychology more then technology.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Experiences shape experiences.