The bottom line is that people are seeking answers and direction, not messages or sales pitches.
Twitter is a human seismograph
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
The new social landscape is rich with emotion.
Brands are no longer created; they are co-created.
Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.