In the digital space, attention is a currency. We earn it. We spend it

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Twitter is a human seismograph

While creating a social brand is a necessary endeavor, building a social business is an investment...

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

We cannot measure, what it is we do not know to value.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.