In the digital space, attention is a currency. We earn it. We spend it

It's not business to consumer, it's not business to business, it's people to people

Effective engagement is inspired by the empathy that develops simply by being human.

To succeed in the business of the future we have to become the very people we are trying to reach

The distance between who i am and who i want to be is separated only by my actions and words.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Social media is about sociology and psychology more then technology.