In the digital space, attention is a currency. We earn it. We spend it

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

Social media is about sociology and psychology more then technology.

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.

Social media is less about technology and more about anthropology, sociology, and ethnography.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.