Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Social media is less about technology and more about anthropology, sociology, and ethnography.

Digital Darinism is already changing the landscape of business.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Information overload is a symptom of our desire to not focus on what's important. It is a choice.

Twitter is your window to relevance , but Facebook is your home page for the Social Web