Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

To succeed in the business of the future we have to become the very people we are trying to reach

The future of marketing is not about technology

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.

Digital Darinism is already changing the landscape of business.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.