Social media is not owned by marketing.

The next 10 years are either going to happen to us, or because of us.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

In the digital space, attention is a currency. We earn it. We spend it