Perspective is a gift nowadays.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
It's not business to consumer, it's not business to business, it's people to people
The new social landscape is rich with emotion.
We cannot measure, what it is we do not know to value.
While creating a social brand is a necessary endeavor, building a social business is an investment...