Twitter is a human seismograph
Effective engagement is inspired by the empathy that develops simply by being human.
It's not business to consumer, it's not business to business, it's people to people
Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
Attention is a precious commodity.
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.