The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

Effective engagement is inspired by the empathy that develops simply by being human.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Brands are no longer created; they are co-created.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.