The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The future of marketing is not about technology

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

To succeed in the business of the future we have to become the very people we are trying to reach

Social media is less about technology and more about anthropology, sociology, and ethnography.