The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

We live in a time where brands are people and people are brands.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Perspective is a gift nowadays.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.