The new social landscape is rich with emotion.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Effective engagement is inspired by the empathy that develops simply by being human.

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

We cannot measure, what it is we do not know to value.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.