People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Social media is about sociology and psychology more then technology.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

It's not business to consumer, it's not business to business, it's people to people

Effective engagement is inspired by the empathy that develops simply by being human.

While creating a social brand is a necessary endeavor, building a social business is an investment...