Please repeat: influence is not popularity.

Social media is less about technology and more about anthropology, sociology, and ethnography.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

To succeed in the business of the future we have to become the very people we are trying to reach

Please repeat: influence is not popularity.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.