To succeed in the business of the future we have to become the very people we are trying to reach

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Experiences shape experiences.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

We live in a time where brands are people and people are brands.