Perspective is a gift nowadays.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

It's not business to consumer, it's not business to business, it's people to people

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.