Perspective is a gift nowadays.

While creating a social brand is a necessary endeavor, building a social business is an investment...

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Social media is less about technology and more about anthropology, sociology, and ethnography.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

In the digital space, attention is a currency. We earn it. We spend it