Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

The new social landscape is rich with emotion.

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Experiences shape experiences.