Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

To succeed in the business of the future we have to become the very people we are trying to reach

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

In the digital space, attention is a currency. We earn it. We spend it