We live in a time where brands are people and people are brands.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Social media is not owned by marketing.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

To succeed in the business of the future we have to become the very people we are trying to reach

The next 10 years are either going to happen to us, or because of us.