We live in a time where brands are people and people are brands.

Social media is not owned by marketing.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Experiences shape experiences.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Social media is about sociology and psychology more then technology.