Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

Please repeat: influence is not popularity.

Social media is about sociology and psychology more then technology.

Social media is not owned by marketing.