Experiences shape experiences.
Information overload is a symptom of our desire to not focus on what's important. It is a choice.
Attention is a precious commodity.
Social media is about sociology and psychology more then technology.
Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
Effective engagement is inspired by the empathy that develops simply by being human.