How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

While creating a social brand is a necessary endeavor, building a social business is an investment...

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Brands are no longer created; they are co-created.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Social media is not owned by marketing.