Experiences shape experiences.
It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
The future of marketing is not about technology
Attention is a precious commodity.
Social media is less about technology and more about anthropology, sociology, and ethnography.
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.