Social media is about sociology and psychology more then technology.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

Don't compete for the moment, compete for the future.

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

While creating a social brand is a necessary endeavor, building a social business is an investment...

To succeed in the business of the future we have to become the very people we are trying to reach

Brands are no longer created; they are co-created.