Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

To succeed in the business of the future we have to become the very people we are trying to reach

Brands are no longer created; they are co-created.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Twitter is your window to relevance , but Facebook is your home page for the Social Web