Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Information overload is a symptom of our desire to not focus on what's important. It is a choice.

The distance between who i am and who i want to be is separated only by my actions and words.

Social media is less about technology and more about anthropology, sociology, and ethnography.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

Social media is not owned by marketing.

Experiences shape experiences.