Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Twitter is a human seismograph

The new social landscape is rich with emotion.

Experiences shape experiences.

The future of marketing is not about technology

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.