Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

We cannot measure, what it is we do not know to value.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

To succeed in the business of the future we have to become the very people we are trying to reach

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.