Social media is about sociology and psychology more then technology.
Don't compete for the moment, compete for the future.
Digital Darinism is already changing the landscape of business.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.