Attention is a precious commodity.

We live in a time where brands are people and people are brands.

While creating a social brand is a necessary endeavor, building a social business is an investment...

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Social media is less about technology and more about anthropology, sociology, and ethnography.