Attention is a precious commodity.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

We live in a time where brands are people and people are brands.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

Twitter is a human seismograph

The distance between who i am and who i want to be is separated only by my actions and words.

In the digital space, attention is a currency. We earn it. We spend it