Attention is a precious commodity.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Effective engagement is inspired by the empathy that develops simply by being human.

While creating a social brand is a necessary endeavor, building a social business is an investment...