How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Twitter is your window to relevance , but Facebook is your home page for the Social Web
Twitter is a human seismograph
Social media is about sociology and psychology more then technology.
To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
Don't compete for the moment, compete for the future.