Social media is not owned by marketing.
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
The next 10 years are either going to happen to us, or because of us.
We cannot measure, what it is we do not know to value.
It's not business to consumer, it's not business to business, it's people to people
Attention is a precious commodity.