While creating a social brand is a necessary endeavor, building a social business is an investment...

Don't compete for the moment, compete for the future.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Social media is less about technology and more about anthropology, sociology, and ethnography.

We cannot measure, what it is we do not know to value.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.