While creating a social brand is a necessary endeavor, building a social business is an investment...

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.

Perspective is a gift nowadays.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

To succeed in the business of the future we have to become the very people we are trying to reach

The distance between who i am and who i want to be is separated only by my actions and words.