The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

The future of marketing is not about technology

We cannot measure, what it is we do not know to value.