The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

To succeed in the business of the future we have to become the very people we are trying to reach

Brands are no longer created; they are co-created.

Attention is a precious commodity.

Social media is less about technology and more about anthropology, sociology, and ethnography.

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.