The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Social media is about sociology and psychology more then technology.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

The distance between who i am and who i want to be is separated only by my actions and words.

We cannot measure, what it is we do not know to value.

Brands are no longer created; they are co-created.