The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Social media is about sociology and psychology more then technology.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

The distance between who i am and who i want to be is separated only by my actions and words.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Perspective is a gift nowadays.