The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Don't compete for the moment, compete for the future.

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.