The bottom line is that people are seeking answers and direction, not messages or sales pitches.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.

To succeed in the business of the future we have to become the very people we are trying to reach

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.