The bottom line is that people are seeking answers and direction, not messages or sales pitches.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Information overload is a symptom of our desire to not focus on what's important. It is a choice.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

We cannot measure, what it is we do not know to value.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Twitter is a human seismograph