The bottom line is that people are seeking answers and direction, not messages or sales pitches.

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

While creating a social brand is a necessary endeavor, building a social business is an investment...

Social media is less about technology and more about anthropology, sociology, and ethnography.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.

Social media is not owned by marketing.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.