The bottom line is that people are seeking answers and direction, not messages or sales pitches.

To succeed in the business of the future we have to become the very people we are trying to reach

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Please repeat: influence is not popularity.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.