The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

Attention is a precious commodity.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.