The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

We live in a time where brands are people and people are brands.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

It's not business to consumer, it's not business to business, it's people to people

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Social media is about sociology and psychology more then technology.