The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

While creating a social brand is a necessary endeavor, building a social business is an investment...

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

The future of marketing is not about technology

Perspective is a gift nowadays.