Social media is less about technology and more about anthropology, sociology, and ethnography.

Attention is a precious commodity.

The distance between who i am and who i want to be is separated only by my actions and words.

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

Social media is less about technology and more about anthropology, sociology, and ethnography.

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.