Social media is less about technology and more about anthropology, sociology, and ethnography.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The bottom line is that people are seeking answers and direction, not messages or sales pitches.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Please repeat: influence is not popularity.

The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.