A person will not buy from you until he is convinced that you are a friend and are acting in his best interest. You must make this clear.
Brian TracyA hundred years ago-even 20 or 30 years ago-it was possible, if not always easy, to close major business by calling on and satisfying a key decision-maker. Today, every piece of business entails multiple decisions, and those decisions are virtually never made by the same person. Not only do you have to contend with multiple decisions, but the people who make those decisions may not even work in the same place.
Brian Tracy