Your determination to become a more optimistic person in every part of your life will do more to ensure your success and happiness than any other single quality you can develop.

Describe your product in terms of what it does not in terms of what it is.

Your decision to be, have and do something out of ordinary entails facing difficulties that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else.

If you want to be successful, find someone who has already done it and do it the same way they did.

You are always free to choose what you do with your life. To make changes in your future, make new choices today.

The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.