You've got a good idea, how do you make it stick?
What looks like resistance is often a lack of clarity.
The more we reduce the amount of information in an idea, the stickier it will be.
What looks like a people problem is often a situation problem.
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.