Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
Anger prepares us to fight and fear prepares us to flee.
When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
What looks like resistance is often a lack of clarity.
The most basic way to get someone's attention is this: Break a pattern.
The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.