What’s working, and how can we do more of it?

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

The first problem of communication is getting people's attention.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

The more hooks an idea has, the better it will cling to memory.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.