When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

Create a need for closure.

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

What’s broken, and how do we fix it?

There's no such thing as a passive audience.