When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

The first problem of communication is getting people's attention.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Once we know something, we find it hard to imagine what it was like not to know it.