When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

The more hooks an idea has, the better it will cling to memory.

Stories are flight simulators for our brains.

What’s broken, and how do we fix it?

What looks like resistance is often a lack of clarity.

When people know the desired destination, they’re free to improvise, as needed, in arriving there.

Anger prepares us to fight and fear prepares us to flee.