Anger prepares us to fight and fear prepares us to flee.
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
What’s working, and how can we do more of it?
Once we know something, we find it hard to imagine what it was like not to know it.
The more hooks an idea has, the better it will cling to memory.