When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

Just look for a strong beginning and a strong ending and get moving.

Stories are flight simulators for our brains.

There's no such thing as a passive audience.

What looks like resistance is often a lack of clarity.

You've got a good idea, how do you make it stick?

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.