You've got a good idea, how do you make it stick?

Stories are flight simulators for our brains.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

The Aha! experience is much more satisfying when it's preceded by the huh experience.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

The most basic way to get someone's attention is this: Break a pattern.