Once we know something, we find it hard to imagine what it was like not to know it.
The first problem of communication is getting people's attention.
Whatโs broken, and how do we fix it?
Just look for a strong beginning and a strong ending and get moving.
Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.