Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
What looks like resistance is often a lack of clarity.
Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
There's no such thing as a passive audience.
Just look for a strong beginning and a strong ending and get moving.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.