You've got a good idea, how do you make it stick?

The more hooks an idea has, the better it will cling to memory.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

What questions do I want my audience to ask?

Create a need for closure.

You've got a good idea, how do you make it stick?

Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit