You've got a good idea, how do you make it stick?

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

The Aha! experience is much more satisfying when it's preceded by the huh experience.

The more we reduce the amount of information in an idea, the stickier it will be.