This is the biggest problem in analytics today.
What looks like resistance is often a lack of clarity.
The more we reduce the amount of information in an idea, the stickier it will be.
Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
What questions do I want my audience to ask?
Once we know something, we find it hard to imagine what it was like not to know it.