When it comes to exploring the mind in the framework of cognitive neuroscience, the maximal yield of data comes from integrating what a person experiences - the first person - with what the measurements show - the third person.

Positive work environments outperform negative work environments.

Emotions are contagious. We've all known it experientially. You know after you have a really fun coffee with a friend, you feel good. When you have a rude clerk in a store, you walk away feeling bad.

Our emotional mind will harness the rational mind to its purposes, for our feelings and reactions-- rationalizations-- justifying them in terms of the present moment, without realizing the influence of our emotional memory.

There is perhaps no psychological skill more fundamental than resisting impulse.

Once shoppers become empowered, we will facilitate industries thinking in completely new terms; for example, making products that are totally biodegradable.

The social brain is in its natural habitat when we're talking with someone face-to-face in real time.