Organizations may be better able to tame optimism than individuals are.

Researchers who studied a thousand Dutch vacationers concluded that by far the greatest amount of happiness extracted from the vacation is derived from the anticipation period.

Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.

The average investor's return is significantly lower than market indices due primarily to market timing.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

People who face a difficult question often answer an easier one instead, without realizing it.

Hindsight bias makes surprises vanish.