Several months ago, out of the blue, a company named "Cingular" started sending me bills. I had never heard of Cingular, and I honestly did not know what these bills were for, so I put them in the pile where I keep documents that I intend to scrutinize more carefully later on, after my death. Then I started seeing TV commercials for Cingular, but of course they did not make it clear what Cingular is, because the First Rule of Modern Advertising is: "Never reveal what you are advertising."
Dave BarryAt certain times each year, we journalists do almost nothing except apply for the Pulitzers and several dozen other major prizes. During these times you could walk right into most newsrooms and commit a multiple axe murder naked, and it wouldn't get reported in the paper because the reporters and editors would all be too busy filling out prize applications.
Dave BarryOn behalf of the newspaper industry I wish to announce some changes we're making to serve you better. When I say 'serve you better,'' I mean 'increase our profits.' We newspapers are very big on profits these days. We're a business, just like any other business, except that we employ English majors.
Dave Barry