Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
You cannot bore people into buying your product - you can only interest them in buying it.
It's not creative unless it sells.
Compete with the immortals
People who think well, write well
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.