The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

Advertising is only evil when it advertises evil things.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.