It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

When you have nothing to say, sing it.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.

Our business is infested with idiots who try to impress by using pretentious jargon.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas