It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

What you learn is more important than what you earn.

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

Lazy and superficial men and women do not produce superior work.