It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Consumers do not buy products. They buy product benefits.

You cannot bore people into buying your product - you can only interest them in buying it.

Unless your campaign has a big idea, it will pass like a ship in the night.

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once