The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Compete with the immortals

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.