The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Don't hire a dog, then bark yourself

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.