The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.