Never write more than two pages on any subject.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

The consumer isn't a moron; she is your wife.

I always use my clients' products. This is not toady-ism, but elementary good manners.

The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.