The best ideas come as jokes. Make your thinking as funny as possible.
I always use my clients' products. This is not toady-ism, but elementary good manners.
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
Creativity Is a fancy word for the work we have to do by Friday.
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.