The advertisers who believe in the selling power of jingles have never had to sell anything.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

I always use my clients' products. This is not toady-ism, but elementary good manners.

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

The consumer isn't a moron; she is your wife.