The advertisers who believe in the selling power of jingles have never had to sell anything.

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

The only marketers who know what the hell they're doing are those who have worked in sales

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

No sale, no commission. No commission, no eat. That made an impression on me.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.