Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I prefer the discipline of knowledge to the anarchy of ignorance.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

I always use my clients' products. This is not toady-ism, but elementary good manners.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Within every brand is a product, but not every product is a brand.