I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?
My motto has always been: Only first class business and that in a first class way
What you say in advertising is more important than how you say it.
Never write more than two pages on any subject.
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.