Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

A good advertisement is one which sells the product without drawing attention to itself.

My motto has always been: Only first class business and that in a first class way

Every advertisement is part of the long term investment in the personality of the brand.

If you can’t be brilliant, at least be memorable

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response