I admire people with gentle manners who treat other people as human beings.
Write the way you talk. Naturally.
Never write more than two pages on any subject.
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
Nobody has ever built a brand by imitating somebody else's advertising.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.