Sound an alarm! Advertising, not deals, builds brands.

Creativity needs discipline and freedom.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

No sale, no commission. No commission, no eat. That made an impression on me.