Sound an alarm! Advertising, not deals, builds brands.

Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Unless your campaign has a big idea, it will pass like a ship in the night.

Every ad is an investment in the long-term image of a brand.