Sound an alarm! Advertising, not deals, builds brands.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.