What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
Never write more than two pages on any subject.
You will never win fame and fortune unless you invent big ideas.
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.
If you canโt be brilliant, at least be memorable
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood