Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time
David OgilvyNever use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.
David OgilvyThe pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy