The temptation to entertain instead of selling is contagious.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

The only marketers who know what the hell they're doing are those who have worked in sales

People who think well, write well

If you can’t advertise yourself, what hope do you have of advertising anything else?

Great marketing only makes a bad product fail faster.