The temptation to entertain instead of selling is contagious.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

Our business is infested with idiots who try to impress by using pretentious jargon.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

Unless your campaign has a big idea, it will pass like a ship in the night.