The temptation to entertain instead of selling is contagious.

If you always hire people who are bigger than you are, we shall become a company of giants

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

I always said that mega-mergers were for megalomaniacs.

Advertising reflects the mores of society, but it does not influence them.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.