The temptation to entertain instead of selling is contagious.

The consumer isn't a moron; she is your wife.

If you want ACTION, don’t write. Go and tell the guy what you want.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?