In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?
David OgilvyAdvertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
David OgilvyAny damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
David OgilvyThere isnโt any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarinesโฆ The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
David Ogilvy