I admire people with gentle manners who treat other people as human beings.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

What you say in advertising is more important than how you say it.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.