Advertising is only evil when it advertises evil things.

Every advertisement is part of the long term investment in the personality of the brand.

Never write more than two pages on any subject.

Within every brand is a product, but not every product is a brand.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

Ninety-nine percent of advertising doesn't sell much of anything.