Advertising is only evil when it advertises evil things.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

People don't buy a new detergent because the manufacturer told a joke on television last night.