Advertising is only evil when it advertises evil things.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

If it is something important, get a colleague to improve it.

Unless your campaign has a big idea, it will pass like a ship in the night.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.