David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

Write the way you talk. Naturally.

Leaders grasp nettles.

The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Creativity needs discipline and freedom.