David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

If you want ACTION, don’t write. Go and tell the guy what you want.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.