If it is something important, get a colleague to improve it.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

Every ad is an investment in the long-term image of a brand.

Write the way you talk. Naturally.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

Leaders grasp nettles.