Where people aren't having any fun, they seldom produce good work.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

You will never win fame and fortune unless you invent big ideas.

It's not creative unless it sells.