Where people aren't having any fun, they seldom produce good work.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

If you want ACTION, don’t write. Go and tell the guy what you want.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Advertising reflects the mores of society, but it does not influence them.

If it doesn't sell, it isn't creative.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.