Where people aren't having any fun, they seldom produce good work.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Write the way you talk. Naturally.

If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.

Ninety-nine percent of advertising doesn't sell much of anything.