The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

People don't buy a new detergent because the manufacturer told a joke on television last night.

Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

Advertising reflects the mores of society, but it does not influence them.

You will never win fame and fortune unless you invent big ideas.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.